Infographics
2024 Life Science conference calendar
Download our free conference and industry events calendar for this year, conveniently colour coded by topic area.
Segments vs Personas Explained
Although often used interchangeably to define the characteristics of customers, the distinction between segments and personas is subtle but important. Segments help to understand who uses a product or service and for what purpose, while Personas help to understand the emotional and behavioural triggers behind individual customers within that market. Used together they can be very powerful!
Types of marketing for each stage of the Life Science product lifecycle
Understanding customer behaviour along the product adoption curve can help to guide marketing activities ensuring that they are best suited to each stage of the product life cycle.
The 10Ps of Marketing
The 10 Ps marketing mix explains the elements needed to promote a product or service successfully. It helps to answer the questions of who, why, what, where and how you will market your product or service.
15 Questions to ensure marketing success
There are 15 critical questions that relate to each of the main stages in the marketing process. Companies that can give an affirmative answer to each of the questions perform significantly better than those that can’t.
Life Science Content Matrix
The buying journey that scientists follow progresses through a defined set of stages and requires compelling content and appropriate channels at each stage to be effective. This infographic provides guidance for the types of content available to Life Science marketers at each stage of the customer purchase journey.
Marketing Strategy
A marketing strategy is the overarching plan to achieve the goals of the business and includes creating the marketing plan and tactic to generate brand awareness, place product in front of prospects and ultimately drive sales.
The role of marketing in the product lifecycle
Having the right marketing support for each stage of the product life cycle can increase the chance of success of a Life Science product over its lifespan.
5 Ways to win in Life Science marketing
Life Science marketing is increasingly competitive. Experience across the Life Science sector suggests that these 5 criteria are the most critical for delivering successful marketing.
Customer buying journey metrics – how to measure success
Setting targets and measuring performance at each stage of the customer journey helps to identify weaknesses in the funnel e.g. lack of convincing content, poor qualification of leads, slow follow up by sales etc. This allows you to make practical improvements that help to progress potential customers along the sales journey.
