Marketing for Bioscience companies

About us

We work with bioscience companies to create effective communications that enable their story to cut through the noise.

One of us is a scientist. Two of us aren’t. And it’s an unusual combination that sets us apart. It means we get what makes a scientific audience tick without forgetting they’re people too.

 

My journey

A scientist by training, I started my career in a lab. The work was always interesting but what really intrigued me was how a large proportion of technically successful projects never became thriving, commercial products.

What I wanted to know was how do you make a product or service successful?

This curiosity inspired me to get involved with new ventures and strategy consulting. This led me into strategic marketing, and eventually to GE Life Sciences where I successfully ran the marketing operations and campaign team.

 

My journey

Why do people buy one brand over another? That’s always fascinated me.

Once art school was behind me, I was fortunate to work as a copywriter in several of London’s top marketing and advertising agencies. During this time many outrageously talented people taught me how to create ideas that would power the growth of a brand.

This has allowed me to deliver ideas right across the full marketing mix, from TV adverts to experiential, social content to websites.

 

My journey

I kicked-off my career as an Art Director in one of London’s leading direct marketing agencies. During this period I worked in many blue-chip clients and picked up an award or two. This was followed by a couple of years working in New Zealand for a global agency network.

So what does it take to build and maintain a successful brand? It’s a challenge that continues to inspire me.

But the depth and breadth of experience I bring comes with the skills needed to create powerful ideas that always catch the eye.

Network of trusted partners

We have a network of trusted partners in PR, design, content creation, digital and website design who help us to deliver great marketing. We work with organisations across Europe and the UK so please get in touch and let’s discuss what we can do together.

Want to know more about how we can help you?

Testimonials

“Our goal was to understand the current customer experience of our e-shop users. We commissioned Marina to lead this research. Not only did she provide us with great insights, she was always available to brainstorm how to improve the customer experience based on her findings. Thank you again Marina!”

Stefanie de Roquancourt, E-Commerce Commercial Lead

“Marina very quickly understood our needs as a small and fast growing company and used a great combination of experience and technical knowledge to guide us through a very effective product launch. She helped us structuring every phase of a product launch, and this was key in getting a huge amount of work done in a very effective way,”

Alessandra Scarpellini, Head of Sales and Marketing

Product development and launch
Product development and launch

“Marina was particularly helpful in challenging perceptions and clarifying thoughts.”

Tracey Zimmermann – VP Global Sales

Product development and launch
Branding
Branding

“Marina provided project management support for the global rebrand of Quotient Sciences in 2017. Her input was invaluable, helping us overcome internal challenges, providing operational steer and effectively supporting internal communication. Thanks to Marina, the business was able to successfully deliver the rebrand on-time, to the highest standard.”

Robin Bodicoat, Marketing Director, Quotient Sciences

Branding
Campaign Development, Services
Campaign Development, Services

“Marina helped us to understand what’s important to our customers and reframed how they think about their cell culture process which was critical to developing our marketing going forward”

Louise Hagbard, Marketing manager.

Campaign Development, Services
Product development and launch, Luca
Product development and launch, Luca

“Our business engaged Marina to help us launch two new products which then lead to her working with us on a variety of strategic, organisational and commercial projects. She became part of the team and it didn’t feel like we were working with a consultant.”

Luca Valeggia, Vice President Laboratory Automation and Consumables

Product development and launch, Luca
Marketing Strategy, About
Marketing Strategy, About

“Marina assimilates information instantly, asks insightful questions and is focused on delivery and business impact.”

Dimithri Wignarajah, Head of Content & Social Media

Marketing Strategy, About
Product development and launch, Services
Product development and launch, Services

“Viveo’s well-structured and analytical approach to value proposition definition was particularly helpful to us because it appealed to our team of scientists and brought clarity to our analysis.”

Martin Humphry, CEO

Product development and launch, Services
Marketing Strategy, About
Marketing Strategy, About

“Marina has extensive international marketing experience and as mentioned in her Linked In profile, truly does have the unique ability to work at both a strategic and operational level. Her speciality is the marketing of scientific products, developing and implementing strategic plans flawlessly.”

Kathleen Collier, Marcomms Director

Marketing Strategy, About
Virtual Marketing Executive, Homepage
Virtual Marketing Executive, Homepage

“Marina is a highly professional operator and very personable. She has strong experience working for blue-chip private and public companies in a marketing and brand insights capacity.”

CEO, Darrin Disley

Virtual Marketing Executive, Homepage