Running a startup or small company, you probably don't have time to read the vast number of books that have been written about marketing. Here are 5 books that will give you the tools you need to move beyond the first customers to conquering the mass market.
Read MoreGDPR is almost upon us and will impact the way in which Life Science marketers operate in Europe. While a lot has been written about the regulations, there hasn’t been much said about the practical implications for marketing.
Read MoreAt Marketing Week Live (MW Live) in London recently, it was interesting to see that the market research part of the event (the Insight Show) was really buzzing. However, the marketing side was noticeably quieter. The presentation stages were well supported but fewer people were walking around the exhibition.
Read MoreThere’s no shortage when it comes to predictions of what’s going to be big in marketing this year. Practitioners and industry experts have produced numerous articles on the subject so here are some common themes that they agree on.
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