We’re always keen to share expert insights and actionable advice for life science marketers.
Our articles explore various topics and
challenges that could inspire your success in
this challenging industry.
Articles
What to do when marketing is gifted a new product by R&D
It’s not uncommon for R&D to develop products and then “throw them over the fence” for marketing to promote. This is a particularly common problem in Life Science companies because they are often run by scientists and engineers who focus on the technical aspects of the product, leaving the customer as an afterthought.