Infographics
Here are some marketing frameworks that you can download. From the latest 2024 conference calendar to buyer journey metrics and lots of interesting downloadable content in between.
2025 Life Science conference calendar
Download our free conference and industry events calendar for 2025, conveniently colour coded by topic area.
Segments vs Personas explained
Although often used interchangeably to define the characteristics of customers, the distinction between segments and personas is subtle but important. Segments help to understand who uses a product or service and for what purpose, while Personas help to understand the emotional and behavioural triggers behind individual customers within that market. Used together they can be very powerful!
Marketing for each lifecycle stage
Understanding customer behaviour along the product adoption curve can help to guide marketing activities ensuring that they are best suited to each stage of the product life cycle.
The 10Ps of marketing
The 10 Ps marketing mix explains the elements needed to promote a product or service successfully. It helps to answer the questions of who, why, what, where and how you will market your product or service
15 questions to ensure marketing success
There are 15 critical questions that relate to each of the main stages in the marketing process. Companies that can give an affirmative answer to each of the questions perform significantly better than those that can’t.
Life Science content matrix
The buying journey that scientists follow progresses through a defined set of stages and requires compelling content and appropriate channels at each stage to be effective. This infographic provides guidance for the types of content available to Life Science marketers at each stage of the customer purchase journey.
Marketing strategy
A marketing strategy is the overarching plan to achieve the goals of the business and includes creating the marketing plan and tactic to generate brand awareness, place product in front of prospects and ultimately drive sales.
The role of marketing in the product lifecycle
A marketing strategy is the overarching plan to achieve the goals of the business and includes creating the marketing plan and tactic to generate brand awareness, place product in front of prospects and ultimately drive sales
5 ways to win in life science marketing
Life science marketing is increasingly competitive. Experience across the Life Science sector suggests that these 5 criteria are the most critical for delivering successful marketing
Life science marketing is increasingly competitive. Experience across the sector suggests that these 5 criteria are the most critical for delivering successful marketing