Articles
We’re always keen to share expert insights and actionable advice for life science marketers.
Our articles explore various topics and
challenges that could inspire your success in
this challenging industry.
5 must read books for start-ups who want to get to grips with marketing
Running a startup or small company, you probably don't have time to read the vast number of books that have been written about marketing. Here are 5 books that will give you the tools you need to move beyond the first customers to conquering the mass market.
What does GDPR mean for Life Science marketing?
GDPR is almost upon us and will impact the way in which Life Science marketers operate in Europe. While a lot has been written about the regulations, there hasn’t been much said about the practical implications for marketing.
Are things looking up for Marketing in 2018?
At Marketing Week Live (MW Live) in London recently, it was interesting to see that the market research part of the event (the Insight Show) was really buzzing. However, the marketing side was noticeably quieter. The presentation stages were well supported but fewer people were walking around the exhibition.
Marketing trends and what you should focus on in 2017
There’s no shortage when it comes to predictions of what’s going to be big in marketing this year. Practitioners and industry experts have produced numerous articles on the subject so here are some common themes that they agree on.